Data Driven Decisions: Insights from the Bermuda Omnibus Survey

Speakers

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  Graham Redford Managing Partner, Narrative Research
  

  Graham Redford

  Managing Partner, Narrative Research

  As one of the founding members of Narrative Research’s Bermuda research division (formerly Total Research Associates Ltd.), Graham brings with him more than 20 years of managing qualitative and quantitative market research projects, in addition to being a well-versed marketing, business and employment professional. On each project Graham is involved with, he provides clients with unique and well-rounded expertise. Graham’s experience encompasses projects both local and international in scope, within a variety of sectors including telecommunications, healthcare, information technology, retail, tourism, financial services, insurance, and more. As a Bermudian, Graham cares deeply about the impact and benefits that quality research and strategic consultation can provide our clients, and to the Island as a whole. When he’s not diving into data tables, you can find him outside gardening or golfing, and enjoying everything beautiful Bermuda has to offer.

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  Margaret Chapman, CAIP COO & Partner, Narrative Research
  

  Margaret Chapman, CAIP

  COO & Partner, Narrative Research

  Margaret is proud to have become an owner and partner of Narrative Research in 2019. Since 1999, she has worked as a consultant, specializing in group facilitation, in-depth interviewing, marketing, and communications. She has wide-ranging cross-industry experience in both quantitative and qualitative research. As a seasoned moderator, she has conducted hundreds of focus groups and interviews to evaluate concepts, advertising and communications, website usability and gather customer feedback. Margaret’s curiosity has taken her to many stops around the world, but she has found a home in Halifax where she loves to volunteer to help make the city vibrant. Her sidekick Betty can be found at Narrative Research on many Furry Fridays.